The Bookability Formula

What the 1% Most-Booked Speakers Do (and You Can Too)

von Maria Franzoni

192 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Why do some speakers get booked again and again, while most struggle to land even one paid gig? What makes one speaker the industry go-to, while everyone else is overlooked, no matter how good they are on stage? Why do some speakers effortlessly attract repeat bookings, referrals and high fees, while others don't? Can you really be more in demand, more respected, and more booked without being famous or a celebrity? The answer is YES! This book reveals what the top 1% most-booked speakers do differently -- and how you can do it too. In The Bookability Formula, former international speaker bureau owner, Maria Franzoni sets out to answer the question: does Richard Koch's 80/20 Principle apply to speakers too? She analysed years of speaker bureau data and what she found was striking: just 1% of her roster generated 80% of bookings and over half the revenue. Determined to uncover what set the 1% apart, Maria developed the Bookability Formula -- a clear, proven framework for any speaker who wants to become commercially and consistently bookable. Packed with insider insights, real examples and tools you can use straight away, this is the book for speakers who want to stop guessing and start getting booked.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Management und Managementtechniken Management spezifischer Bereiche Marketing und Vertrieb
• ISBN: 9781781339329
• Sprache: Englisch
• Erscheinungsdatum: 08.07.2025
• Größe: 213 x 132 mm
• Verlag: Rethink Press