Delivering Impact with Digital Resources

Planning your strategy in the attention economy

von Simon Tanner

Hardcover

Kurzbeschreibung des Verlags

This book provides practical guidance for delivering andsustaining value and impact from digital content.Our digital presencehas the power to change lives and life opportunities. We must understanddigital values to consider how organizational presence within digital culturescan create change. Impact assessment is the tool to foster understanding of howstrategic decisions about digital resources may be fostering change within ourcommunities. Delivering Impact with Digital Resources focuses onintroducing both a mechanism and a way to thinking about strategies andevidence of benefits that extend to impact. Such that, the existence of adigital resource shows measurable outcomes that demonstrate a change in thelife or life opportunities of the community. The book proposes an updatedBalanced Value Impact Model (BVIM) to enable each memory organization toconvincingly argue they are an efficient and effective operation, working ininnovative modes with digital resources for the positive social and economicbenefit of their communities.Coverage includes:

- a guide to using the Balanced Value Impact Modeland a wide range of data gathering and evidence based methods - exploration of strategy in the context of digitalecosystems, an attention economy and cultural economics- working with communities and stakeholders todeliver on promises implicit in digital resources/activities- major case studies about Europeana, the WellcomeTrust and the National Gallery of Denmark, amongst others- an exploration of the difference between theattitudes expressed by groups within digital cultures versus the actualbehaviours they exhibit using impact exemplars from many sectors andgeographies to show how they are explored and applied.

Readership: This book will be especially useful for those managing digital presences in libraries, archives, galleriesand museums including MA and PhD students studying subjects such aslibrarianship, information science, museums studies, archival studies,publishing, cultural studies and media studies.

• Reihe: Facet Publishing
• ISBN: 9781783302512
• Sprache: Englisch
• Erscheinungsdatum: 13.01.2020
• Größe: 24 x 156 mm
• Verlag: Facet Publishing - IPSUK