Marketing Your Library's Electronic Resources

A how-to-do-it manual

von Cheryl M. Laguardia, Marie R. Kennedy

Taschenbuch

Kurzbeschreibung des Verlags

When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes - seven complete programs from both public and academic libraries; - an examination of the e-resource life cycle; - cutting edge guidance on COUNTER usage reports and other web analytics; - advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more; - a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and - numerous examples of well-executed plans and outcomes.

• Reihe: Facet Publishing
• ISBN: 9781783302673
• Sprache: Englisch
• Erscheinungsdatum: 17.10.2017
• Größe: 278 x 214 mm
• Verlag: Facet Publishing - IPSUK