Shaping Entrepreneurial Marketing

A South Asian Perspective

280 Seiten, Hardcover

Kurzbeschreibung des Verlags

Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective provides an in-depth analysis of how marketing and entrepreneurship have shaped the business landscape in South Asia. As the region undergoes rapid economic development, this book offers valuable insights into the role of entrepreneurial marketing in the growth of advertising, e-commerce, technology, and small and medium enterprises (SMEs). This timely publication addresses a gap in the literature, offering theoretical and practical contributions to the emerging field of entrepreneurial marketing in developing economies. This volume is essential for scholars, policymakers, and business leaders seeking to understand the dynamic interplay of entrepreneurship, marketing, and economic development in the South Asian context.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Organisationstheorie und -verhalten
• ISBN: 9781837088539
• Sprache: Englisch
• Erscheinungsdatum: 13.10.2025
• Größe: 229 x 152 mm
• Verlag: Emerald Publishing Limited
• Herausgegeben von: Mananage Shanika Hansini Rathnasiri, Payal Kumar, Narayanage Jayantha Dewasiri, Nirma Sadamali Jayawardena