How Brands Blow

von Giles Edwards, Ryan Wallman

236 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

"I'd buy this book just for the brilliant art direction. The writing had me laughing and crying: laughing at how true it is and crying at how true it is." - Dave Trott"Hilarious, hard-hitting and a hell of a way to learn to do better in the mess we've made of branding, marketing and advertising. Read it and weep - you will weep because you'll see yourself somewhere in all this and wish you hadn't." - Vikki RossYou know those bands that constantly reinvent themselves and strive to go in bold experimental directions with every new album?But then there are other bands that stick to what they know, without ever reaching the heights of their debut?If you prefer the latter, you're going to like this book. It's basically the 'Weezer's second album' of marketing discourse. More of the same, albeit not quite as good.But hey, if you're a fan, there's plenty here for you. How Brands Blow picks up where Delusions of Brandeur left off, with some laughs, some occasional good sense, and some deserved roasting of the marketing industry's clowns.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb Werbung
• ISBN: 9781838434328
• Sprache: Englisch
• Erscheinungsdatum: 15.11.2023
• Größe: 133 x 203 mm
• Verlag: Gasp Books