Consumer-Based New Product Development for the Food Industry

186 Seiten, Hardcover

Kurzbeschreibung des Verlags

In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach. Innovative development starts with the consumers and makes use of new disrupting technologies to describe the process. Combining research from experienced and international top quality contributors, it defines the more nuanced development solutions that are becoming available. It includes case studies from around the world that consider aspects of consumer behaviour as well as consumer responses to market research. Aimed at all those involved in new product development, e.g. marketing personnel, food engineers and manufacturers as well as food scientists, this book will provide a fascinating insight into this exciting area of research.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Industrien und Branchenstudien Agrarwirtschaft und primärer Sektor Landwirtschaft, Ernährungswirtschaft & lebensmittelproduzierende Industrie
• ISBN: 9781839161391
• Sprache: Englisch
• Erscheinungsdatum: 07.04.2021
• Größe: 236 x 162 mm
• Verlag: RSC Publishing
• Herausgegeben von: Sebastiano Porretta, Howard Moskowitz, Attila Gere