Content is Currency

Developing Powerful Content for Web and Mobile

von Jon Wuebben

296 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

• Reihe: John Murray Business
• ISBN: 9781857885736
• Sprache: Englisch
• Erscheinungsdatum: 12.02.2012
• Größe: 235 x 154 mm
• Verlag: Yen Press