Marketing Your Practice

von Helen Elias

144 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Offers an overview of how best to approach the marketing of an architectural practice. This book includes topics ranging from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries.This is a practical and accessible overview of how best to approach the marketing of an architectural practice. Concise in style and comprehensive in scope: the topics range from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries. This book draws on the experience and marketing skills of a range of industry insiders from successful architectural practices to award-winning design and advertising companies. This is a clear, hands-on approach that can help you give your practice the edge.

• Themen: Kunst Architektur Berufliche Praxis
• ISBN: 9781859463079
• Sprache: Englisch
• Erscheinungsdatum: 30.09.2009
• Verlag: Riba Publishing