Marketing Ethics

An International Perspective

von Bodo Schlegelmilch

482 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.

• Reihe: Cengage Learning
• ISBN: 9781861521910
• Sprache: Englisch
• Erscheinungsdatum: 01.12.1997
• Größe: 236 x 156 mm
• Verlag: Cengage Learning (EMEA) Limited