Global Business Strategy

von Grazia Ietto Gillies, Howard Cox, Robin John

366 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.