Consumer Psychology for Marketing

von G. R. Foxall, Gordon Foxall, Foldsmith

304 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research.

• Reihe: Cengage Learning
• ISBN: 9781861523716
• Sprache: Englisch
• Erscheinungsdatum: 25.06.1998
• Größe: 246 x 189 mm
• Verlag: Cengage Learning (EMEA) Limited