The Internationalization of the Firm

A Reader

von Pervez N Ghauri, Peter J Buckley

448 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.