Relishing Marketing

Illustrations of Food & Drink Packaging

256 Seiten, Hardcover

Kurzbeschreibung des Verlags

Packaging is now something more than simple containers; it's a means of communicating with consumers and convincing them to buy a product. Illustration serves a valuable purpose on product packaging and helps the product stand out from a crowded shelf or competitive market. This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Industrien und Branchenstudien Medien-, Unterhaltungs-, Informations- und Kommunikationsindustrie
• ISBN: 9781864707090
• Sprache: Englisch
• Erscheinungsdatum: 16.01.2017
• Größe: 293 x 237 mm
• Verlag: Images Publishing Group
• Herausgegeben von: Joe Duffy, Cristiano Vinciprova Machado, Damian Hamilton