Make It All About Me

Leveraging omnichannel and AI for marketing success

von Rasmus Houlind

456 Seiten, Hardcover

Kurzbeschreibung des Verlags

The term "omnichannel" may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make It All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability.The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.

• Reihe: LID Publishing
• ISBN: 9781912555147
• Sprache: Englisch
• Erscheinungsdatum: 20.06.2019
• Größe: 233 x 156 mm
• Verlag: LID Business Media