From the Ground Up

How to build a cult brand

von Jessica Hatzis, Bree Johnson

288 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.The only thing scarier than a new idea is an old one.Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch - the ethos, process, opportunities and pitfalls to avoid - from both their own journey and that of other notable Australian entrepreneurs.With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1 billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy.Curious? Time to risk it for the biscuit.

• Themen: Biographie, Literatur und Literaturwissenschaft Biografien und Sachliteratur Allgemein Wirtschaft und Industrie
• ISBN: 9781923293953
• Sprache: Englisch
• Erscheinungsdatum: 24.09.2026
• Größe: 234 x 153 mm
• Verlag: Affirm Press