Le Senior marketing - 4ème édition - Vendre et communiquer aux générations de plus de 50 ans

Vendre et communiquer aux générations de plus de 50 ans

von Jean-Paul Tréguer

196 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

The seniors market is still open for the taking even though numerous companies have already successfully established themselves in it. This revolution of generations currently taking place with the arrival of the just-reaching the age of 50 baby boomers - the ''happy boomers'' - is the object of the author's detailed examination. He, in this completely revised and updated 4th edition, presents an in depth analysis of the latest behavioural patterns and market tendencies: new products, new campaigns...

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb
• ISBN: 9782100502424
• Sprache: Französisch
• Erscheinungsdatum: 24.12.2018
• Größe: 235 x 153 mm
• Verlag: Editions Dunod