Toward a Better Understanding of Rule-Breaking Market Behavior

Insights from Performance Breakthroughs in Sports

von Ann-Kathrin Veenendaal

240 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation. 

• Reihe: Contributions to Management Science
• ISBN: 9783030161095
• Sprache: Englisch
• Erscheinungsdatum: 14.08.2020
• Genre: Wirtschaft/Management
• Verlag: Springer International Publishing