Eurasian Business Perspectives

Proceedings of the 29th Eurasia Business and Economics Society Conference

360 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm.

• Reihe: Eurasian Studies in Business and Economics
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Management und Managementtechniken Management spezifischer Bereiche Personalmanagement, HRM
• ISBN: 9783030650872
• Sprache: Englisch
• Erscheinungsdatum: 03.03.2022
• Größe: 23.5 x 15.5 cm
• Verlag: Springer International Publishing
• Herausgegeben von: Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Sofia Vale