Strategic Innovative Marketing and Tourism in the COVID-19 Era

9th ICSIMAT Conference 2020

240 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.

• Reihe: Springer Proceedings in Business and Economics
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Industrien und Branchenstudien
• ISBN: 9783030661533
• Sprache: Englisch
• Erscheinungsdatum: 16.02.2021
• Größe: 23.5 x 15.5 cm
• Verlag: Springer International Publishing
• Herausgegeben von: Androniki Kavoura, Stephen J. Havlovic, Natalya Totskaya