An Insider's Guide to Place Branding

Shaping the Identity and Reputation of Cities, Regions and Countries

von Florian Kaefer

289 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

• Reihe: Management for Professionals
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb Marken und Markenkonzepte
• ISBN: 9783030671464
• Sprache: Englisch
• Erscheinungsdatum: 31.03.2022
• Größe: 23.5 x 15.5 cm
• Verlag: Springer International Publishing