Advances in Digital Marketing and eCommerce

Second International Conference, 2021

336 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

• Reihe: Springer Proceedings in Business and Economics
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb Online-Marketing / Social Media Marketing
• ISBN: 9783030765224
• Sprache: Englisch
• Erscheinungsdatum: 28.05.2022
• Größe: 23.5 x 15.5 cm
• Verlag: Springer International Publishing
• Herausgegeben von: Francisco J. Martínez-López, David López López