Transitioning Media in a Post COVID World

Digital Transformation, Immersive Technologies, and Consumer Behavior

132 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.

• Reihe: The Economics of Information, Communication, and Entertainment
• ISBN: 9783030953324
• Sprache: Englisch
• Erscheinungsdatum: 23.04.2023
• Genre: Wirtschaft/Einzelne Wirtschaftszweige, Branchen
• Verlag: Springer International Publishing
• Herausgegeben von: Gali Einav