An Instructor's Manual to H2H Marketing Case Studies

Teach Human-to-Human Marketing Effectively

von Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Kejsi Sulaj

181 Seiten, Hardcover

Kurzbeschreibung des Verlags

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.

'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.

 

• Reihe: Springer Business Cases
• ISBN: 9783031490040
• Sprache: Englisch
• Erscheinungsdatum: 08.02.2024
• Genre: Wirtschaft/Werbung, Marketing
• Verlag: Springer International Publishing