Customer Value-centered Management

Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling

von Andreas Krämer, Thomas Burgartz, Christina Muzzu

348 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.

• Reihe: Future of Business and Finance
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb Kundendienst
• ISBN: 9783031904998
• Sprache: Englisch
• Erscheinungsdatum: 17.07.2026
• Größe: 23.5 x 15.5 cm
• Verlag: Springer International Publishing