B2B Marketing Guidebook – The Executive Masterset

Strategy, Tactics, AI, and Case Studies for Next Generation B2B Marketing

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Kurzbeschreibung des Verlags

In a world shaped by Industry 5.0, predictive intelligence, and digital acceleration, B2B marketing has become the engine of growth and innovation. This combined edition of the significantly updated "B2B Marketing" series unites strategic foundations with advanced execution. Over 40 international experts share actionable frameworks, cutting-edge tactics, and best-in-class case studies from companies like Fujitsu, Würth, Thyssenkrupp, and Predictores. From marketing maturity and automation to AI-driven content and account-based strategies, this guidebook delivers the insights needed to lead in a data-first world. Whether you're a CMO, strategist, consultant, or academic, this book is your essential companion for mastering modern B2B marketing. Volume 1 gave you the roadmap. Volume 2 gives you the tools to drive it. Now, get both in one definitive edition.

• Reihe: Contributions to Management Science
• ISBN: 9783032026477
• Sprache: Englisch
• Erscheinungsdatum: 16.07.2025
• Genre: Wirtschaft/Werbung, Marketing
• Verlag: Springer International Publishing
• Herausgegeben von: Uwe Seebacher