AI Intervention in Digital and Social Marketing

Proceedings of the International Conference on Digital and Social Marketing

395 Seiten, Hardcover

Kurzbeschreibung des Verlags

This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making. Topics include machine learning in customer personalization, AI-driven content optimization, and chatbot-enabled customer support. Blending rigorous methods with actionable insights, it offers value to researchers, marketers, students, and policymakers. As industries embrace data-driven innovation, this book serves as both a reference and a roadmap for navigating the digital economy through strategic and intelligent marketing analytics.

• Reihe: Studies in Big Data
• Themen: Informatik und Informationstechnologie Datenbanken / Datenmanagement
• ISBN: 9783032160409
• Sprache: Englisch
• Erscheinungsdatum: 28.10.2026
• Größe: 23.5 x 15.5 cm
• Verlag: Springer International Publishing
• Herausgegeben von: Janusz Kacprzyk, Srikanta Patnaik, Anil Kumar Bandrana