Marketing and Smart Technologies

Proceedings of ICMarkTech 2025, Volume 2

667 Seiten, Hardcover

Kurzbeschreibung des Verlags

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

• Reihe: Smart Innovation, Systems and Technologies
• Themen: Informatik und Informationstechnologie Informatik Künstliche Intelligenz (KI)
• ISBN: 9783032162878
• Sprache: Englisch
• Erscheinungsdatum: 10.04.2026
• Größe: 23.5 x 15.5 cm
• Verlag: Springer International Publishing
• Herausgegeben von: José Luís Reis, Carla Ruiz-Mafé, Marc K. Peter, Luís Paulo Reis