Auto-Psychology, Psychological Marketing, Well-Being, and the Workplace

Implications for Theory and Practice

307 Seiten, Hardcover

Kurzbeschreibung des Verlags

In an era of digital transformation, remote work, and mounting psychological strain, this book redefines how we understand work, identity, and organizational purpose. It frames the modern workplace as a dynamic psychological ecosystem where autonomy, ethical engagement, and well-being are essential for sustainable success. Drawing on autonomous psychology, psychological marketing, and contemplative practices, the book presents a transdisciplinary framework for aligning individual employee development with corporate goals. 

International contributors examine topics including internal marketing, talent management, cross-cultural burnout, environmental psychology, and spiritual marketing. Case studies from organizations such as Google, Lululemon, and Headspace demonstrate how mindfulness, workplace design, and self-directed development can transform employee experience and organizational performance. 

Combining research and practical application, this volume offers actionable insights for scholars and professionals in business, psychology, human resource management, and organizational studies. It also provides leaders and managers the tools to design workplaces that promote well-being and collective success amid digital change and ethical complexity.

• Reihe: Contributions to Management Science
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Management und Managementtechniken Management spezifischer Bereiche Personalmanagement, HRM
• ISBN: 9783032163479
• Sprache: Englisch
• Erscheinungsdatum: 02.05.2026
• Größe: 23.5 x 15.5 cm
• Verlag: Springer International Publishing
• Herausgegeben von: Ayantunji Gbadamosi, Vladan Kuzmanović