Artificial Intelligence Transforming Marketing

Renewed Theoretical Bases and New Paradigms

497 Seiten, Hardcover

Kurzbeschreibung des Verlags

This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies. By focusing on AI's potential to enhance customer satisfaction, optimize lead generation, and drive sales growth, it provides readers with practical insights and innovative marketing solutions. The book also explores AI's applications in business model design, strategic decision-making, and digital marketing integration. Targeted at both practitioners and academics, this comprehensive volume equips readers with the knowledge to leverage AI for transformative marketing practices and stay at the forefront of the marketing landscape.

• Reihe: Contributions to Management Science
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb
• ISBN: 9783032223593
• Sprache: Englisch
• Erscheinungsdatum: 13.07.2026
• Größe: 23.5 x 15.5 cm
• Verlag: Springer International Publishing
• Herausgegeben von: José Duarte Santos, Paulo Botelho Pires, Joaquim Pratas