Human-Centric Marketing

A Humanistic Approach to Business

von Andreea Orîndaru

132 Seiten, Hardcover

Kurzbeschreibung des Verlags

This work invites readers to rediscover marketing as a space for authenticity, empathy, and purpose. In a business world driven by speed, automation, and superficial metrics, Andreea Orîndaru calls for a return to what truly connects us—our shared humanity. Using the PAUSE framework—Presence, Authenticity, Unity, Sustainability, and Empathy—she offers a fresh perspective and practical tools for building trust-based brands and meaningful relationships. Blending academic insight with reflective depth, the book challenges conventional marketing paradigms and encourages a more conscious, values-driven approach to communication and leadership. Designed for professionals, entrepreneurs, and students, it bridges business strategy with personal growth, offering a compelling vision of marketing as a force for positive impact and deeper human connection.

• Reihe: Research Series on Responsible Enterprise Ecosystems
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb
• ISBN: 9783032255099
• Sprache: Englisch
• Erscheinungsdatum: 18.08.2026
• Größe: 23.5 x 15.5 cm
• Verlag: Springer International Publishing