The Language Factor in International Business

New Perspectives on Research, Teaching and Practice

334 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and practice. While the multidimensional nature of the field does not allow a single answer to that question, the contributors generally agree that the ‘language factor’ in international business is an intriguing mix of communicative skills that are receiving increased attention across disciplines. The contributions deal with a wide spectrum of business settings, including leadership and management situations, gatekeeping encounters in a variety of organizations and through a range of media and cultures, oral interaction in the workplace, marketing and PR discourse, on-line communication, management, organizational and corporate communication, and, finally, global aspects of integrated marketing communications. Methodologically, it includes a broad range of approaches, including work in discourse analysis and ethno-methodology, rhetoric and document design, intercultural pragmatics and writing studies, genre analysis, e-semantics and sociolinguistics.

• Reihe: Linguistic Insights
• Themen: Kinder, Jugendliche und Bildung Unterrichtsmaterial Geistes- und Sozialwissenschaften, allgemein Sozialwissenschaften
• ISBN: 9783034310901
• Sprache: Englisch
• Erscheinungsdatum: 21.03.2012
• Größe: 21 x 14.8 cm
• Verlag: Peter Lang Group AG, International Academic Publishers
• Band herausgegeben von: Sylvain Dieltjens, Paul Gillaerts, Priscilla Heynderickx, Geert Jacobs, Elizabeth de Groot