Researching Discourse in Business Genres

Cases and Corpora

215 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

The contributions of this volume approach the genres of employee, CEO and organizational communication from different angles. They analyze how the author’s position in the company influences the construction of these genres, what content and linguistic style characterize them, and how the discourse of these genres is related to other resources. They look at linguistic and rhetorical strategies in a range of communicative settings: email correspondence among (male versus female) co-workers, collaborative writing of formats in the workplace, leadership messaging by the CEO, financial disclosures for (non-)financial audiences and expressions of the corporate philosophy. Two methodologies in particular are prominent in the genre-based chapters: corpus analyses and case studies.

• Reihe: Linguistic Insights
• Themen: Kinder, Jugendliche und Bildung Unterrichtsmaterial Geistes- und Sozialwissenschaften, allgemein Sozialwissenschaften
• ISBN: 9783034310925
• Sprache: Englisch
• Erscheinungsdatum: 21.03.2012
• Größe: 21 x 14.8 cm
• Verlag: Peter Lang Group AG, International Academic Publishers
• Band herausgegeben von: Sylvain Dieltjens, Paul Gillaerts, Priscilla Heynderickx, Geert Jacobs, Elizabeth de Groot