Willingness to pay (WTP) for Leisure Air Travel: From WTP Analysis to the Conception of the 3-Plane Interaction Model (3-PIM) as Decision-Making Tool for Airline Management

von Alessandro Buchmann

107 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

How much should a flight cost? What makes a flight valuable? Who is willing to pay the most?
Pricing in the airline industry is complex, and understanding customer trade-offs is crucial. This book explores willingness to pay (WTP) for leisure air travel through an ACBC analysis from Edelweiss Air’s perspective, providing a replicable model for managerial decision-making. Six practice-oriented simulations and seven case studies demonstrate how data-driven insights can guide decisions at different airline planning levels.
Aimed at researchers, professionals, and students, this book offers methodological, practical, and strategic insights into WTP-essential for airlines and other service industries navigating competitive markets.
How much should a flight cost? What makes a flight valuable? Who is willing to pay the most?
Pricing in the airline industry is complex, and understanding customer trade-offs is crucial. This book explores willingness to pay (WTP) for leisure air travel through an ACBC analysis from Edelweiss Air’s perspective, providing a replicable model for managerial decision-making. Six practice-oriented simulations and seven case studies demonstrate how data-driven insights can guide decisions at different airline planning levels.
Aimed at researchers, professionals, and students, this book offers methodological, practical, and strategic insights into WTP-essential for airlines and other service industries navigating competitive markets.

• Reihe: CFAC - Schriften zur Luftfahrt
• ISBN: 9783038917854
• Sprache: Englisch
• Erscheinungsdatum: 15.07.2025
• Genre: Recht/Handelsrecht, Wirtschaftsrecht
• Verlag: Dike Verlag Zürich