Intercultural and International Business Communication

Theory, Research, and Teaching

352 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This volume originates from the editors’ interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three – discourse, culture and context – play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.

• Reihe: Linguistic Insights
• Themen: Sprache und Sprachwissenschaft Sprachwissenschaft, Linguistik Psycholinguistik und Kognitive Linguistik Spracherwerb
• ISBN: 9783039116805
• Sprache: Englisch
• Erscheinungsdatum: 09.08.2006
• Größe: 21 x 14.8 cm
• Verlag: Peter Lang Group AG, International Academic Publishers
• Band herausgegeben von: Juan Carlos Palmer-Silveira, Miguel F. Ruiz-Garrido