Produktmanagement – Innovation – Digitalisierung

Moderne Produktplanung, Entwicklung und Vermarktung

von Gerd Schwandner

720 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This product management textbook guides the reader through the process of product planning, development, and marketing. Integrating modern concepts from marketing, innovation management, and product development, it explains how to develop an innovative, successful product step by step. It also reveals the potential applications of modern methods such as digital twins and artificial intelligence.

• Reihe: De Gruyter Studium
• Themen: Technologie, Ingenieurswissenschaft, Landwirtschaft, Industrieprozesse Technologie, allgemein
• ISBN: 9783111557496
• Sprache: Deutsch
• Erscheinungsdatum: 18.05.2026
• Größe: 24 x 17 cm
• Verlag: De Gruyter Oldenbourg