Customer Value Generation in Banking

The Zurich Model of Customer-Centricity

von Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau

195 Seiten, Hardcover

Kurzbeschreibung des Verlags

The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

• Reihe: Management for Professionals
• ISBN: 9783319199375
• Sprache: Englisch
• Erscheinungsdatum: 27.07.2015
• Genre: Wirtschaft/Volkswirtschaft
• Verlag: Springer International Publishing