The Reputable Firm

How Digitalization of Communication Is Revolutionizing Reputation Management

von Pekka Aula, Jouni Heinonen

214 Seiten, Hardcover

Kurzbeschreibung des Verlags

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.

• Reihe: Management for Professionals
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Strategisches Management
• ISBN: 9783319220079
• Sprache: Englisch
• Erscheinungsdatum: 28.10.2015
• Größe: 23.5 x 15.5 cm
• Verlag: Springer International Publishing