Effective Entrepreneurial Management

Strategy, Planning, Risk Management, and Organization

von Robert D. Hisrich, Veland Ramadani

230 Seiten, Hardcover

Kurzbeschreibung des Verlags

This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures. Each chapter provides a case study and several practice-based examples to help explain the concepts.By providing a truly international approach, this text offers ample theoretical and empirical insights into entrepreneurship and small business management. It is a valuable and up-to-date resource for teachers and students of entrepreneurship.

• Reihe: Springer Texts in Business and Economics
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Unternehmertum / Start-ups
• ISBN: 9783319504650
• Sprache: Englisch
• Erscheinungsdatum: 04.01.2017
• Größe: 23.5 x 15.5 cm
• Verlag: Springer International Publishing