Distribution Strategy

The BESTX® Method for Sustainably Managing Networks and Channels

von Livio Moretti

216 Seiten, Hardcover

Kurzbeschreibung des Verlags

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.

For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.

Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution.

Bruno Barcelos, General Manager Sandoz, a Novartis Company

• Reihe: Management for Professionals
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb
• ISBN: 9783319919584
• Sprache: Englisch
• Erscheinungsdatum: 13.11.2018
• Größe: 23.5 x 15.5 cm
• Verlag: Springer International Publishing