Strategic supplier cooperation in the automotive industry

von Andreas Wild

124 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

In the automotive industry, suppliers from the consumer electronics and high-tech industry are becoming increasingly relevant, for example in the context of automated vehicles. The carmakers’ purchasing organizations need to understand the power constellation in negotiations with these new suppliers, since negotiating power is the greatest lever for influencing the outcome of negotiations. This study analyzes the importance of organizational sources of power and their interplay with the products’ degree of innovation.

• Reihe: Schriftenreihe zum Verhandlungsmanagement
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management
• ISBN: 9783339126184
• Sprache: Englisch
• Erscheinungsdatum: 01.03.2022
• Größe: 21 x 14.8 cm
• Verlag: Kovac, Dr. Verlag