Procurement Marketing

A Strategic Concept

von Udo Koppelmann

184 Seiten, Hardcover

Kurzbeschreibung des Verlags

This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

• ISBN: 9783540644590
• Sprache: Englisch
• Erscheinungsdatum: 16.07.1998
• Genre: Wirtschaft/Management
• Verlag: Springer Berlin
• Übersetzung: A. Lüders