Ethical Impact: Brands from Atrocity Awareness

Strategic Purpose in Crisis-Driven Consumer Markets

von Thalia Brookstone

172 Seiten, Taschenbuch, ab 1 Jahre

Kurzbeschreibung des Verlags

This book examines how brands emerge from heightened atrocity awareness, transforming moral urgency into sustainable commercial positioning. It reveals the underlying tensions between ethical authenticity and market differentiation in crisis-responsive entrepreneurship. Through analysis of consumer behavior patterns and narrative leverage, it provides frameworks for aligning purpose with profitability without compromising credibility. Entrepreneurs gain strategic clarity for navigating the intersection of humanitarian consciousness and brand resilience.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb
• ISBN: 9783565283699
• Sprache: Englisch
• Erscheinungsdatum: 01.03.2026
• Größe: 29.7 x 21 cm
• Verlag: epubli
• Empf. Lesealter: ab 1 Jahre