Muse on Madison Avenue

Classical Mythology in Contemporary Advertising

von Karelisa Hartigan

164 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Classical mythology frequently serves to promote the good life as defined by American advertising. This book shows how the myths of ancient Greece permeate the persuasive work of Madison Avenue, where advertising promotes a desirable world and lifestyle. In antiquity, a community’s myths defined and sustained a common social order; in modern times advertising plays this role. The designers of American advertising have turned to classical myth to give shape to their vision of the American dream.

• Reihe: Studien zur klassischen Philologie
• Themen: Biographie, Literatur und Literaturwissenschaft Geschichte und Kritik Literaturwissenschaft, allgemein Antike, Klassik, Mittelalter
• ISBN: 9783631376522
• Sprache: Englisch
• Erscheinungsdatum: 07.01.2002
• Größe: 21 x 14.8 cm
• Verlag: Peter Lang GmbH, Internationaler Verlag der Wissenschaften