Nature-Based Tourism in Mallorca’s Natural Areas

The Benefits of Tourism for Natural Areas

von Luisa Wolter

131 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Luisa Wolter examines the travel motivations and interests of natural park visitors to Mallorca with a special focus on sustainable tourism development. The data for the study were collected from tourists in the two natural parks s’ Albufera and Llevant in the North of Mallorca. Based on the results of the analysis, natural area managers can develop new products and marketing strategies that address their very own visitors, contribute to the sustainable development of their region, and influence the visitors’ views and behaviors by raising environmental awareness.

• Reihe: BestMasters
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Industrien und Branchenstudien Dienstleistungsgewerbe, Gastgewerbe Gastgewerbe, Sport-, Freizeit- und Tourismusindustrie
• ISBN: 9783658045357
• Sprache: Englisch
• Erscheinungsdatum: 20.12.2013
• Größe: 21 x 14.8 cm
• Verlag: Springer Fachmedien Wiesbaden GmbH