Social Innovation for Business Success

Shared Value in the Apparel Industry

von Julia Schmitt

99 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.

• Reihe: BestMasters
• ISBN: 9783658054601
• Sprache: Englisch
• Erscheinungsdatum: 27.03.2014
• Genre: Wirtschaft/Management
• Verlag: Springer Fachmedien Wiesbaden GmbH