The Instigatory Theory of NGO Communication

Strategic Communication in Civil Society Organizations

von Evandro Oliveira

262 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design. 

• Reihe: Organisationskommunikation
• ISBN: 9783658268572
• Sprache: Englisch
• Erscheinungsdatum: 06.06.2019
• Genre: Medien, Kommunikation/Kommunikationswissenschaft
• Verlag: Springer Fachmedien Wiesbaden GmbH