Nudging in Management Accounting

Assessment of the Relevance of Nudging in the Corporate Context

von Susanne Rauscher, Annika Zielke

130 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work.

• Reihe: BestMasters
• ISBN: 9783658280161
• Sprache: Englisch
• Erscheinungsdatum: 25.10.2019
• Genre: Wirtschaft/Volkswirtschaft
• Verlag: Springer Fachmedien Wiesbaden GmbH