Acceptance and Resistance of Innovative Technologies

Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability

von Jan-Lukas Selter

236 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

The book examines the adoption of different innovative technologies and explores the behavioral intention of both consumers and companies of using these technologies. Both determinants of acceptance and resistance of technology are considered by referring to the Unified Theory of Acceptance and Use of Technology and the Innovation Resistance Theory. The six essays in this publication relate to six innovative technologies and approaches. This entails an examination of technologies that either involve ethical challenges or are designed with the objective of achieving (ecological) sustainability.

• Reihe: Handel und Internationales Marketing Retailing and International Marketing
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb
• ISBN: 9783658485931
• Sprache: Englisch
• Erscheinungsdatum: 12.06.2025
• Größe: 21 x 14.8 cm
• Verlag: Springer Fachmedien Wiesbaden GmbH