Strategic Management of International E-Commerce Firms

A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Performance

von Marius Müller

172 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international performance, he contributes novel insights into how these digital firms successfully coordinate their virtual and physical presence across borders. Finally, he highlights the complex interplay between these international strategies and dynamic host country factors.

• Reihe: Handel und Internationales Marketing Retailing and International Marketing
• Themen: Informatik und Informationstechnologie Angewandte Informatik Computer-Anwendungen in den Sozial- und Verhaltenswissenschaften
• ISBN: 9783658496791
• Sprache: Englisch
• Erscheinungsdatum: 02.10.2025
• Größe: 21 x 14.8 cm
• Verlag: Springer Fachmedien Wiesbaden GmbH