Validating customer loyalty model using structural equation modeling

von Gerald Mahuro, Anne Wang'ombe

80 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

How often does someone patronize a company specifically because of its over-the-top-service? You can probably think of a few examples, such as the traveller who makes a point of returning to a hotel that has a particularly attentive staff. The answer could be you probably can't come up with many.To meet customers' expectations, the company representatives should anticipate and head off the need for follow-up calls, address the emotional distress incurred during the interactions, minimize the need for customers to switch service channels, listen to and learn from disgruntled customers and focus on problem solving.

• Themen: Gesellschaft und Sozialwissenschaften Soziologie und Anthropologie Soziologie Sozialforschung und -statistik
• ISBN: 9783659126468
• Sprache: Englisch
• Erscheinungsdatum: 10.11.2015
• Größe: 220 x 150 mm
• Verlag: LAP LAMBERT Academic Publishing